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Ruthless 100ml Shortfill | £9.99 Only 70/30 VG/PG
Ruthless 100ml Shortfill | £9.99 Only 70/30 VG/PG
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Ruthless Premium E-Juice Candy Collection – 100ml Shortfill E-Liquid (UK)
The Ruthless Premium E-Juice Candy Collection is a range of 100ml shortfill e-liquids supplied in 120ml bottles, formulated at a 70% VG / 30% PG ratio and designed for sub-ohm and direct-to-lung devices operating at higher wattage outputs where the elevated VG concentration produces dense vapour and sustained flavour depth. Each bottle is supplied nicotine-free at 0mg, with the 20ml headspace in the 120ml bottle engineered to accommodate one or two 18mg nicotine shots, allowing the user to dial in their preferred nicotine concentration post-purchase. The collection spans eight profiles across candy, tropical fruit, sour, and menthol-fruit categories — each developed around bold, confectionery-forward flavour characters suited to high-output DTL vaping.
Each bottle is supplied as 100ml of 0mg nicotine-free e-liquid in a 120ml shortfill bottle. Nicotine shots are not included and must be purchased separately.
Who Is This Shortfill Best For?
The Ruthless Candy Collection is suited to adult vapers running sub-ohm or direct-to-lung hardware at wattage ranges where a 70/30 VG/PG formulation performs optimally — typically coils operating below 0.5Ω at 40W and above. The high-VG ratio produces the vapour volume and cloud density that DTL devices are built for, while the candy and fruit-forward flavour profiles are formulated to hold their intensity at the higher temperatures associated with sub-ohm coil operation. Vapers who prefer a sweeter, confectionery-inspired all-day profile rather than a sharp single-fruit or menthol-dominant e-liquid will find the widest appeal across this collection.
Why Choose the Ruthless Premium E-Juice Candy Collection?
- 70% VG / 30% PG Ratio for Sub-Ohm Performance – The elevated VG concentration produces the vapour density, cloud volume, and smooth inhale characteristics required for direct-to-lung vaping, while the 30% PG component maintains sufficient flavour carrier concentration for accurate profile delivery across the coil surface
- 100ml Volume in a 120ml Shortfill Bottle – The 20ml headspace is precisely sized to accept one or two standard 18mg nicotine shots, giving the user control over final nicotine concentration without compromising the VG/PG balance of the formulation after mixing
- Candy and Tropical Fruit Profiles Formulated for High-Output Devices – Each of the eight flavour profiles in the collection is developed around confectionery-adjacent and tropical fruit character that holds flavour intensity at the higher coil temperatures typical of sub-ohm operation, rather than profiles engineered for the lower temperatures of MTL hardware
- Eight Distinct Profiles Across Sweet, Sour, and Menthol-Fruit Categories – The collection includes dedicated menthol-fruit variants of two core profiles, allowing vapers to choose between the base fruit-candy character or an iced version of the same profile without switching to a different brand or range
- Nicotine-Free as Supplied — Full Strength Flexibility – Supplied at 0mg, the shortfill format allows adult vapers to choose their final nicotine concentration by adding one or two 18mg nicotine shots, or to use the e-liquid as supplied for a nicotine-free vaping experience
Product Specifications
| E-Liquid Volume | 100ml |
| Bottle Size | 120ml Shortfill |
| VG/PG Ratio | 70% VG / 30% PG |
| Nicotine Strength | 0mg (Nicotine-Free as Supplied) |
| Nicotine Shot Compatibility | Yes — 20ml headspace for nic shot addition |
| Vaping Style | Sub-Ohm / Direct to Lung (DTL) |
| Suitable For | Adults 18+ Only |
Nicotine Shot Mixing Guide
Each 120ml shortfill bottle contains 100ml of 0mg nicotine-free e-liquid, leaving a 20ml headspace specifically sized for nicotine shot addition. Nicotine shots are not included and must be purchased separately. After adding shots, close the bottle securely, shake thoroughly for a minimum of 60 seconds to achieve an even distribution, and allow to steep for 30–60 minutes before use for optimal flavour integration.
| Nicotine Shots Added | Approximate Final Strength |
|---|---|
| 1 x 18mg nicotine shot (10ml) | Approximately 1.5mg/ml |
| 2 x 18mg nicotine shots (20ml) | Approximately 3mg/ml |
How to Use
If adding nicotine shots, open the shortfill bottle, insert the required number of shots into the 20ml headspace, close securely, and shake thoroughly before filling your device. Fill your sub-ohm tank or DTL pod via the designated fill port, taking care not to overfill beyond the maximum capacity line. If using a new coil, allow 5–10 minutes of saturation time before the first draw to prevent dry hits and extend coil life — this priming step is particularly important at the higher wattages used in sub-ohm operation. Use a direct-to-lung inhale technique for the vapour volume and flavour output this formulation is built to deliver.
Full Ruthless Candy Collection Flavour Range
All 8 profiles are supplied at 0mg in a 70% VG / 30% PG ratio, developed across sour candy, tropical fruit, grape candy, and menthol-fruit categories.
Sour and Candy Profiles
- Swamp Thang – A malic-acid-forward sour apple hard candy formulation with a sharp green apple skin note and a sustained citric-edged sour layer that replicates the tartness of classic sour apple confectionery rather than a fresh-squeezed fruit profile
- Grape Drank – A concord grape concentrate blended with a carbonation-mimicking effervescent candy layer, producing a sweet, soda-adjacent grape profile with a confectionery finish rather than a natural fresh-fruit character
Tropical Fruit Profiles
- Slurricane – A warm three-fruit tropical formulation combining a soft peach base, a papaya mid-note with a light musky sweetness, and a juicy guava top layer for a complex, full tropical profile
- Rise – A dual-tropical pairing combining a floral, slightly syrupy lychee concentrate with a rich, ripe mango base for a sweet, exotic fruit profile with a clean finish
- Jungle Fever – A citric-forward tropical blend combining a sharp pineapple concentrate, a warm mango base, and a citrus top note for a bright, layered tropical profile with an acidic edge on the exhale
Berry and Fruit Profiles
- Ez Duz It – A dual-fruit pairing combining a sweet, ripe strawberry concentrate with a light aqueous watermelon base for a clean, naturally sweet fruit profile suited to extended all-day use
Menthol Fruit Profiles
- Rise On Ice – The lychee and mango formulation of Rise finished with a clean menthol cooling layer that preserves the floral and tropical fruit character without introducing a synthetic edge on the exhale
- Ez Duz It On Ice – The strawberry and watermelon pairing of Ez Duz It paired with a moderate menthol cooling element that amplifies the natural aqueous character of the watermelon without masking the strawberry base
About Ruthless E-Juice
Ruthless E-Juice is a US-originating premium e-liquid brand with established UK and international distribution, known for candy-forward and tropical fruit flavour development in high-VG shortfill formats. The Candy Collection represents Ruthless's core sub-ohm flavour range, built around bold, confectionery-inspired profiles formulated specifically for direct-to-lung devices operating at the wattage ranges where the 70/30 VG/PG ratio delivers optimal vapour production and flavour intensity.
Important Information
- For adult smokers and vapers only (18+)
- As supplied, this product contains no nicotine — nicotine is only present after nicotine shots are added by the user
- When nicotine shots are added, this product contains nicotine, which is an addictive substance
- Designed for sub-ohm and direct-to-lung devices only — not suitable for MTL pod systems or low-powered devices
- Nicotine shots are not included — purchase separately if a nicotine-containing mix is required
- Not recommended for pregnant or breastfeeding women, people with heart conditions, or those with sensitivity to nicotine
- Store in a cool, dry place away from direct sunlight and heat sources
- Keep out of reach of children and pets at all times
- Shake thoroughly after adding nicotine shots and allow to steep before use for optimal mixing
Frequently Asked Questions
Do I need to add a nicotine shot?
No. The bottle is supplied at 0mg and is ready to use as a nicotine-free e-liquid. If you want nicotine, add one or two 18mg nicotine shots to the 20ml headspace to reach approximately 1.5mg/ml or 3mg/ml respectively.
Is this suitable for my pod kit or MTL device?
No. The 70/30 VG/PG ratio is formulated for sub-ohm and direct-to-lung hardware only. Low-powered pod systems and MTL devices are not able to wick a high-VG formulation efficiently, which causes dry hits and reduces coil life.
How long should I steep after adding nicotine shots?
Shake the bottle thoroughly for at least 60 seconds after adding shots, then allow 30–60 minutes of resting time before use. This ensures even nicotine distribution and full flavour integration throughout the e-liquid.
Are Rise On Ice and Ez Duz It On Ice the same as the base profiles?
The fruit and candy components are identical to Rise and Ez Duz It respectively. The On Ice variants add a clean menthol cooling layer over the same base concentrate, so the flavour character remains the same with an added cooling exhale.
Why Buy From UK Vape Kings?
- 100% Genuine UK Stock
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- Low Prices
- TPD Compliant Products
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- Wide Range of Vape Products
Package Includes: 1x Ruthless Premium E-Juice 100ml Shortfill E-Liquid in 120ml Bottle – 0mg (chosen flavour)